I agree. Bigger audio companies like Sony and JVC occasionally make great stuff, but they also flood the market with a ton of consumer-grade equipment; these have poor to decent sound, are solely aimed at the general user, have crappy build quality, and are definitely far removed from the audiophile realm of products.You do realize that is not the most expensive headphone from JVC? You have HA-DX2000 etc.
Also, not only JVC took that path. The vast majority did..take Sony for example...useless headphones, aside from some premium models - Z7 / Z1.
But JVC pioneered a lot of stuff and innovated a lot! They always had some crazy technology behind.
The problem with JVC is that they make a lot of crap products, at least they look like that and also fantastic headphones - they are just not available everywhere.
That's why Japan based people have extraordinary choice. Same goes with amplifiers, that's the deal nowadays...you can still get high quality stuff, but you have to pay a lot.
The bottom line, consumers shape the market (unfortunately). People have no clue about anything, they just buy apple crap and that's the story.
At the end of the day, the companies go where the cash is, and that's decidedly within the consumer sphere of things. For example, the WH1000XM3 is, far and away, Sony's most popular product, so iterations are made on a near-yearly basis.