The incoming September patch is supposed to bring big changes to the multiplayer.
Yeah, that patch is called Destiny and it'll be much more fun and sociable/friendly.
My biggest gripe is the player base... Was playing hardcore mode (because not only are all other FPS games "inferior," but also all other game modes within BF4 itself XD ), and for the first time in three days of playing I got to sit in the gunner seat of an attack chopper (the two seater). Pilot starts flying out, quarter of the way in he hits something and starts flying back towards base. We land, and like a good little engineer I pop out for a second and repair, pop back in but we're just sitting on the ground, waiting... Then a teammate (I assume in his squad) snipes me out from the gunner seat so he can take it. They both die anyway somewhere in the time it takes me to respawn.
BF is most fun when I'm playing with one or two buddies (too much chatter in a full squad) and I'm messing around with sniping, vehicles, and physics, not so much fun when I'm trying to win. I really don't care if others enjoy it... Good for you, enjoy it, but I'm not hooked.