By unreliable, I mean the lack repeatability and a common standard for comparison. For example, if I measure IEMs on my IEC711 coupler, I can repeat the measure and achieve the same results consistently (if I align the resonance peak at the same place). Moreover, the results is more or less similar to others who also use IEC711. Sure, there are a couple db difference here and there, but they are within ballpark. So when I see a graph with IEC711, I know what to expect.
As far as I know, there is no similar standard for ear buds. Perhaps the best we can do, which I plan to do, is attach a standard artificial ears on an IEC711 coupler to sit ear buds. Still, even in that case, I don't have much faith in repeatability of the measurements due to the way they fit. Given how FF3 sounds, I also have a bit of doubt about Fiio's graph because if the graph is right (15db ear gain, significantly rolled off at both ends), these earbuds wouldn't sound that right.
Anyhow, the pressure is on Fiio for not mucking up the FF5
If they do, I guess I'll try the DIY from TGXear. The one with speaker-like image sounds very interesting.