AmericanSpirit
Member of the Trade: Night Oblivion
yea, actually driver spec of CCA’s CRA is quite amazing even to me, I was “wow”d by CRA. Very good. Actually better driver than Cadenza.To normal people, these KZ IEMs sounds quite good. So, yeah, I think the strategy might work. I mean I bought the first KZ because of that Aussie drummer guy on YouTube who fixes iPods and make funny videos (he lives in the same city, we shop at the same hifi store) Good for KZ. They don't win any point with audio geeks, but I guess we don't buy enough stuffs for them to care
I see KZ is trying hard, that “outreach” marketing maybe just one of them.
Out of curiosity, I challenged how hard KZ’s marketing efforts are. I looked up trending platform service in KZ’s main domestic market, Mainland China.
I found that ther is very popular platform service called “Tmall” —天猫U先: Tmall U xian — a subsidiary of Alibaba (aliexpress’s host).
It’s popular especially for younger generations, which is exactly what KZ is targeting for their main product. At umall you can rent out certain products sample with a fraction of its MRSP, basically subscription business model.
I looked up in Tmall and wow,
KZ is already offering varieties of subscriptions. They are doing what they supposed to do.
Man…I seriously want this subscription platform service to be globally available….. just pay few bucks then you can rent out for a month… a paradise for IEM enthusiasts
Anyway, only consulting advice I could give to KZ is that, their product PR image is old-school. Copy and paste Western Model and slap IEM on it.
That’s not going to impress their target zone 10-30 ditital native zone.
They had to employ young fashionable icons to let their potential audience to believe “ if you wear KZ, it makes you more appealing”.
What KZ doing right now with that old school PR image is a mismatch in marketing methods and their potential target.
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