ChrisOc
Headphoneus Supremus
I have
Are they in the same industry?
Are they in competition in the same (geographical) territory?
Is the common or similar name likely to confuse the customer?
Has either entity registered the name in question?
Can either party afford the cost of litigation across all the relevant territories?
Is the point in dispute worth the cost?
For me any attempt to litigate this issue falls quite quickly. One party is using the name (spelt slightly differently (Aure and Aüre) as a brand name and the other as a model name. Although the question of brand names may well be a live issue (Aür and Aüre).
One party is using the name as a Custom In Ear Monitor (CIEM) business and the other as a Universal IEM (UIEM) business. Both parties are setup in separate territories but operating worldwide.
It is highly unlikely that either business has registered the name in their own territory let alone any other territory.
The risk of a customer being confused is real but if the businesses remain within their current specialism, a customer will quickly realise which business can sell them what they want, CIEM or UIEM.
Given the size of the businesses concerned, it is highly unlikely that either business can afford litigation in the relevant territories and in any case not in all territories.
In my view the prospects of success set against the cost and benefits, in such a matter, is so low, I would advise against commencing proceedings in this matter, not least because a model name is likely to come to pass soon enough, maybe even sooner than the litigation process will take, depending on which jurisdiction the matter is litigated.
Customer confusion is real but may not arise and if it does, it is easily resolved, and the litigation cost is just prohibitive, best for them to work around the issue.
On the face of it, there might appear to be legal issues, but in legal practice you have to disect the the facts to make the analysis.Hum. Ok. This is clarified.
But I think there is a great risk of legal issues.
About the brand and model names.
Are they in the same industry?
Are they in competition in the same (geographical) territory?
Is the common or similar name likely to confuse the customer?
Has either entity registered the name in question?
Can either party afford the cost of litigation across all the relevant territories?
Is the point in dispute worth the cost?
For me any attempt to litigate this issue falls quite quickly. One party is using the name (spelt slightly differently (Aure and Aüre) as a brand name and the other as a model name. Although the question of brand names may well be a live issue (Aür and Aüre).
One party is using the name as a Custom In Ear Monitor (CIEM) business and the other as a Universal IEM (UIEM) business. Both parties are setup in separate territories but operating worldwide.
It is highly unlikely that either business has registered the name in their own territory let alone any other territory.
The risk of a customer being confused is real but if the businesses remain within their current specialism, a customer will quickly realise which business can sell them what they want, CIEM or UIEM.
Given the size of the businesses concerned, it is highly unlikely that either business can afford litigation in the relevant territories and in any case not in all territories.
In my view the prospects of success set against the cost and benefits, in such a matter, is so low, I would advise against commencing proceedings in this matter, not least because a model name is likely to come to pass soon enough, maybe even sooner than the litigation process will take, depending on which jurisdiction the matter is litigated.
Customer confusion is real but may not arise and if it does, it is easily resolved, and the litigation cost is just prohibitive, best for them to work around the issue.