I agree with the thericochet - the menu scrolling is internally consistent and consistent with all other devices I've used and it works exactly as he says - you move the "cursor"/"pointer towards the goal, not the goal towards the cursor. For me it is intuitive and does not need to be changed. Furthermore, if it were to be changed I believe it would become counter-intuitive to me.
I think the confusion might be due to some people being left handed(not sure about that) and using the left side of the scroll. Let me explain what I mean. Most people seem to have no problem with the menu scrolling, but some do have problem with the browsing scrolling. If you do clockwise scroll starting at 12 o'clock down to 6 o clock, the pointer moves down, which is exactly what it should be doing. The same goes for moving the scroll from 6 o'clock position to 12 o'clock counterclock-wise. I imagine the problem appears if u try to move the scroll clockwise starting from 6 to 12 and expecting the pointer to move up with your finger moving up to the 12 position, when in reality this move is equivalent to the 12 to 6 clockwise. I have a sneaky suspicion this might have to do with handedness and what part of the scroll wheel one is using. If you are using the right side predominantly(making 12 to 6 clockwise and 6 to 12 counter-clockwise scrolls), everything is intuitive, but if you are using the left side of the wheel(making 6 to 12 clockwise and 12 to 6 counter-clockwise) it becomes counter-intuitive.
And people not having problems with the menu with icons scrolling might be due to the graphical interface which depicts the right side of a wheel with the icons placed on it and guides you visually to what you should be expecting. This is not the case with the list of albums and people's minds might switch back to left sided scrolling...
I hope I was not too vague with my descriptions, but I think this would be the root of the problem for the people who have a problem with the scrolling. If this is the case, Fiio might want to include left-handed or left-side dominant perspective for the UI and scrolling.