Haha I rather take a generic looking shell without a waifu than a logo like this on the Kinera Nanna 2.1 collab!
The GK100 is going at $200 USD (you can get it cheaper if you do not want the stock modular Hakugei cable included). Yes that $200 price range is very very competitive, and we got big boys like the Moondrop Blessing 3 and some DUNUs coming out soon.
From brief listening for about 1.5 hours yesterday, I would say the GK100 excels at technical chops, and easily beats quite a few $100 - 250 hybrids in technicalities (imaging, soundstage, micro-details, instrument separation). I haven't done any A/B testing, but this is from off the top of my head aural memory. I intend to do some A/B comparisons this coming week for some hybrids/tribrids and will report back. Might compare against some higher priced stuff like Moondrop Variations or Mangird Xenns Up range also.
The GK100 however, is not for everyone, due to the linear bass and boosted highs. So bassheads and treble-sensitive folk may find the tuning not their cup of tea. If you are a treble-head or one that wants a set for critical listening/analysis, then the GK100 is a good option at $200, though as we know, usually prices drop in a few months after release, so it will potentially be cheaper down the line.