Just caught up on 6 pages of this thread, as I skipped reading it for a few days... looks like i missed the bus on the reviewer conversation a few pages back. Had a few belated thoughts I felt like sharing, so here goes..... (these are, as usual, not aimed at anyone specific - just general comments triggered by my own thoughts as well as some comments made along the way in this and other threads.
What is "a review"? and what is a "reviewer"?
As hobbyists and music junkies, we post our thoughts here, to share and be helpful to others who have not had the opportunity to hear specific gear that we've oursleves heard. We are, in this specific context, sharing our (subjective) thoughts.
There are also review sites, which publish reviews written by 'professional' reviewers, that is, the sites charge for advertising, and pay the reviewers who write the reviews. The gear being reviewed is either loaned or given for free to the reviewers. The presumption is that these opinions are expert, in some form or fashion, and not finanicially biased.
More recently, there also seems to be a trend for retail web sites to 'publish' written or video reviews of gear that the shop sells, reviewed by employees and/or owners of that very shop. Here I am referring to content that goes beyond stating the facts and features, specs, etc of the prouct under 'review'.
Much the same, or exaclty the same stuff applies in other hobby areas - I've been espresso grinder shopping lately- and lots of vendors publish reviews of thier own products. Is this just confusing to boomers (which I asm one), or has the boundary changed? (editing to add the follwing content
I taught business ethics at the university level for 18 years, so I tend to think this way, and perhaps approach things from a different perspective. Now I am in retail, so feel free to call me hypocritical. I will say that part of my sales technique is to start my discussions with customers by listing all of the reasons/features/characteristicsa of a product that I think would prevent them from ordering one). People often acuse sales folks of being manipulative/dishonest and/or pushy. But proper retailers are the ones who give you back your money if you don't like what we've recommended.