I don't think the upcoming BQEYZ Mist will be very popular in Germany. "Mist" in German means "dung".
Most of the brands out of there creating this chaotic name selections, confusing everyone. Different names for each series that you lose the track after sometimes to what price bracket particular modeling belongs to.
It's stupid that brands are not using simplified version. Maybe from this confusion they managed to get more attention and hype from the customers. That doesn't work on me.
I'd create different divisions and categorize them whatever particular technology going into the iems such as DD, Hybrid, Tribid, Planar whatever. That would help with emphasizing the brand name. For example, when people wanna talk about Moondrop Aria, they don't use Moondrop they just use straight model name Aria.
If you use a consistent naming, that would help with your branding shine even more assuming you release really good consistent competitive products.
XBrand DD A1 for example would indicate that the model uses single dynamic A tier(which is top) and 1st version. I'd create B and C divisions if they're releasing into the different budget segments.
So If I said XBrand Hybrid B2. That'd be easily understood that it's a hybrid series headphones, from middle B segment, and it's second release probably a retuned version. And everyone would need to mention brand name to emphasize.
If a brand releases iems with different name like 'XBrand Ultramega Extravaganza', that doesn't ring any bell for me.
Maybe the naming system above would be problematic if more brands use it of course. For example I like Final Audio when it comes to this. Maybe the letters they use a little confusing at first like series A, E, Z. But they're consistent.
They have A3000 then A4000. I'd clearly understand with A4000 they're aiming better performance. Then you have A8000 which is a kilobuck iem and it's clearly above A3000, 4000, 5000. It also seems like they give a rating to each out of 10. Assuming 10 would be the best performing, I'd say A8000 is pretty much close to what they aim as the best 8/10. Of course I exclude the subjectivity here that smb might prefer A4000 over A5000 due to its more bass character if this person has different taste leaning towards more A4000. But there's consistency in their lines that I should definitely admit. I have tws Ze3000 and they have newer version Ze8000 which clearly indicates me that it's better Ze3000 and indeed it's better.