"
The GR10 sound exactly like the e-Q5 [...]"
Well, I should be fair and try to list off some significant non-political, non-financially-motivated reasons why two dissimilar IEMs may sound the same.
Health/physiological:
Low blood sugar
Head cold, flu, or being ill
Emotional stress (effect on psychoacoustics)
Change in the weather (pressure/barometric)
Logical fallacy biases / psychology:
Cognitive dissonance
Selection bias (including time bias)
http://en.wikipedia.org/wiki/List_of_cognitive_biases
Other:
Critically listening (for personal, purchase-related eval. or public review) in a noisy environment (even with IEMs!).
Critically listening (for personal, purchase-related eval. or public review) in a distracting environment, and or while multi-tasking.
Rare (v. unlikely):
Tip /ear-canal combo. One can often change the tip to importantly affect an IEM's sonics. On this premise, you may
coincidentally run into two diff IEMs which both use two diff tips, but they sound similar. Not impossible, just highly improbable.
Folks, I'm totally serious in this message as I've experienced some/all these phenomena at one time or another: E.g., after a tiring exercise run with my IEM and DAP, acoustics tend to have "monotone".
All that said, an
experienced reviewer should be aware of most of the above, and take proper steps to mitigate these effects or pre-conditions.