That's your opinion. But, I just hate having boosted treble. The "sparkle in the highs" you're talking about is one of my biggest pet peeves when it comes to earbuds, especially the cheaper ones from Philips, Sony or Skullcandy. Speaking of which, the Philips SHE3590 has been hyped up to the heavens on head-fi. And they sound just like any other cheap earbud: recessed vocals, boosted shrill treble and to some degree boosted mid-bass. The second I put earphones like these, I immediately frown and throw them away. I am looking for earphones that sound great with indie/rock/punk tunes that otherwise sound unbearable with bright headphones. Someone mentioned the Beatles, they understand me. I also like having a bit of warmth and some meat in the bass. The perfect earphone (IMHO) is the Marshall Mode. But I lost mine, and I can't afford buying $50 earphones every other month. The Kz ED7 are almost as good and dirt cheap. So I'm curious about the ZSE.
In my opinion, it's really good that KZ is releasing laid-back and warm earphones. I am not in the market for yet another gutless "V-shaped" sounding earphone with murder treble. The ED9 is the worst example of this. But some people love it that way. If only they weren't the majority...Because reading reviews across the web, I notice that people are heavily biased towards a "V-shaped" sound profile at the expense of dark & warm sounding headphones which get less attention and fewer positive reviews.