So I tried them in store today... I was underwhelmed, both by the sound and also the comfort. I tried the Soundlink II AE as well, they are very comfortable but sound completely lifeless to me. Just for a laugh, I also tried the Beats Studio Wireless. I would say they are worse than the Sony XB950BT, and for 3 times the price. Go figure. They had the QC35 but not on display, but as I said, they would be too much. I definitely think the XB950BT and 1ABT are my two options because they just feel right to wear and both sound great compared to all the other phones I've tried.
I completely agree with Sony on comfort. I think the 1ABT are perfect and a XB950BT a close second. The ones I tried in store were the wired versions though (i.e. 1A and XB950, no BT). The XB950 doesn't have the bass boost button, and I still found them too poundy on the bass. However, I agree that I think there is enough potential quality in the sound that a bit of an EQ to tone down the bass and turn up the highs might make them perfectly fine. I'm just kinda lusting over the 1A right now because I can't fault them at all based on just plugging them into my phone at the store without any EQ adjustments
Basically, the question for me now is: are the 1ABT really worth more than twice the XB950BT after I've tweaked the latter?