Grado business model in a nutshell:
1. Do zero advertising
2. Let the product speak for itself
3. Keep the business family run
4. Stay true to the Grado developed "House" sound
5. We have to answer to no one but ourselves because we are a private company
All parameters that make a unique sound profile, unimpeaded by pressures, or what anyone else thinks.
Works... but is it in their best business interest long-term? Guess so, they've been doing it since 1953.
I hope they fluorish as long as I'm alive, elsewise I'd be a very sad man.
These variables have also all made us superfans of such quality audio.
Long live Grado Labs!