It's embedded in our social structure this day and age. Having Bose, white apple earphones, Beats, and Skullcandys on you just means you follow what society is doing and promoting. Unfortunately, most HAVE to follow this trend even if there are things out there that sound better, have better build, better quality, better value, etc. They have to have it to "fit in". It has nothing to do with enjoying the music through the headphones/earphones. People just follow what's "cool" at the moment. Even if the person doesn't care much for music, not to mention headphones, they'd still probably pick up one of those headphones cause it's so "cool" flashing them out in the public. It's on TV, movies, in the clubs, in music videos, all the famous stars use them, etc. It's what society is telling us to do. Having Bose, apple earphones, Beats, Skullcandys won't give you weird looks, but having Denons, Sennheisers, Ultrasones, Audio Technicas, Beyers, etc. will. So that's how these brands are able to sell at several times the actual value of their products, people don't want something that'll give them weird looks, they want something that'll make others go "that's cool".
So a friend of mine was about to jump on the Beats hype even though he was never into headphones or a lot of music for that matter. I quickly pulled him out of it, and convinced him to pick up a Audio Technica M50.