Sorry!
Sorry!
I think you're comparing us to brands that have vast dealer networks and utilize dealers to sell their headphones mostly. We predominantly sell our headphones directly, with some dealers, and make everything from scratch, and often don't have headphones pre-made for purchase because of how long it takes to make them. Couple that with the fact that we don't sell to distributors at all, and what you have is that our msrp prices are already 25 percent lower than other brands that do use dealers, and build in that margin.
I mentioned in the Caldera thread, that if we utilized distributors the msrp would be 5k.
So with all the above, you get headphones with a lower msrp than if they had a distributor network, and also a product that holds its value much better, I think overall it's much better for the end consumer.
The Verite headphones were released in 2018 and 2019 and we have some inventory built up from 3/4 years of production, hence the good deal.
I've been using my VO more than ever lately, as I've rediscovered why I designed it after not using it a lot in the last year. There's no headphone on the market like it, that's fast, relaxed in the upper mids, and extremely detailed with tight planar like bass.
Of note, we have a very strict price program for dealers, and unless a demo or used model, the price should not be below the price on our site plus VAT, if it's sold at that price it will not be warrented.
Thankful everyone is so excited for ZMF November, it'll be a great one!