So consumers buys beats... why?
Here is what I ended up with:
1. They are advertised by singers/stars. My friend bought a Beats Pro, saying that if they were bad, why would Black Eyed Peas use it. I told him that they don't need to give a crap about sound quality because it's engineers job to care about the sound, but he didn't give a crap.
2. They are advertised by everyone! Everyone is buying this. "If everyone is buying it, it must be worth it. I mean why would someone buy this if they were bad?" This is the mentality of most people. I was at an hifi-audio shop, and a couple walked in, and the girl said "Oh, those are very popular headphones! Lets check them out!". Thankfully, the guy knew better, but there are peer influences as well.
3. Peer influences. People don't like to admit they bought crap, especially if they are your best headphones. Therefore, they will say that it's good.
4. Bass tuning. The difference between ultra low-fi computer speakers and low-fi headphones are bass. Therefore, they think that more bass=better. When my friends ask me about headphones, the always ask "How are the beats(meaning mid bass) on those?" They become very disappointed if I say less than beats solos/studios.
5. Teens don't know ****. I'm a teen too, but most kids around me doesn't know anything about headphones. They buy the beats because they are popular, and doesn't give anything else a try. How can they tell if a headphone is good if they can only compare it to stock earbuds or $30 headphones?
6. I kind of think of this as enjoying a glass of wine. Many people don't get why people would enjoy and savor really expensive wine. In fact, most people who are not used to tasting wine cannot tell the difference between expensive wine and cheap wine. You need some experience before you can distinguish crap and good stuff.
What am I doing at 2am in the morning?