when I went to get my impressions done and put my order in at the audiologist, they did not know what the heck I was trying to do. I mean, they didn't know you can order custom IEMs from Westone. I had to show them the web site. They are a dealer and everything so it is really no big deal. I guess this just illustrates that not many in the general population know about them or that 99% of the business they do is hearing aid related. Heck, the audiologist showed me her ear molds. She had some made for a pair of those crappy buds that come with an ipod. Now she says she wants to order something a lot better.