I actually accidentally left the Volur unit with the Headphones.com team at CanJam, so I probably won't be going in-depth on my thoughts. Just some impressions
Hey, it's totally valid to want a natural, smooth treble response. Luckily, you don't really have to pay much for it nowadays. There's many IEMs with them like the Moondrop Variations and Saber, ThieAudio Monarch MKIII, and 7th Acoustics Supernova. But a smooth treble response can only take you so far when it comes to desirable technical qualities, which is why the top of the market predominantly consists of IEMs that go outside the box with their tuning.
I believe a lot of listeners enjoy the tia treble exactly because it
doesn't sound entirely natural and smooth. I fall into this bucket, as I've heard countless IEMs with smooth treble responses that hit a ceiling when it comes to technical qualities.
And let's say 'top' IEMs with outside-the-box treble responses don't necessarily sound better than their cheaper counterparts with smooth treble responses. Ultimately, scarcity creates value, and there's a wide range of listener preferences. Unless other manufacturers can pull off what 64 Audio is doing for cheaper, IEMs like the U12t will continue to cost what they do.
Finally, this is just something else to consider, but ear tips predominantly affect the extremes of the frequency response, especially in the upper-treble. Because some of the 64A IEMs like the U12t peak @ ~15kHz, they're more sensitive than normal to tip swapping and you can fine tune the experience quite a bit. Similarly, you can use the higher isolation Apex modules (e.g. the M20) to balance out the upper-treble peak.