First of all, I paid $1,550 (£1,000) for my K3003, not $1,300 if that makes you feel any better and think, perhaps, that that might make your post/argument more valid.
Now, FYI, I have actually said that high-end universals are overrated too and, in fact, for instance, in the case of the EX1000, I have recommended (most) people should get the much cheaper EX600. I've said something similar about getting the UM2 instead of the pricier UM3X. The fact I've spend $850 on my customs (plus added expenses), $500 on my EX1000s, $450 on my W4s and $1,550 on the K3003s has absolutely nothing to do with the fact that most of these products (and similarly priced products) may be, in my view, indeed overrated.
Overrated, to me, is when you find ridiculous claims made over and over again, both by some customs and/or high-end IEM owners and worse, even, by those who haven't even heard any of these phones!
These exaggerated claims are VERY misleading, specially, in my view, in the case of (high-end) customs, which is why, I think, there seems to be an unstoppable customs craze that started about 2.5 years ago. And all the more when some of these claims come from (inexperienced) people with high post counts who have a tendency to use plenty of audio jargon - yes, sadly they often sound as if they really knew what they were talking about.
Unsuspecting (and often) young(er) HF'ers and/or visitors to this site easily fall for many of these ludicrous claims being made and some of them eventually help perpetuate the hype once they get some of these products. There's more, but I'll just leave it at that.
Funny how SO many people round here dismiss the iPod's stock earbuds as being absolute rubbish. I actually think they offer very decent sound, or definitely (much) better than how they are often regarded on HF.