The whole idea and motivation behind my conversation is around the lack of attention and education, around what is and isn't quality audio gear, also the lack of accessibility for the general public. I feel like with Apple's reach and capital, they can at least educate the general public about the subject, or at the very least, make them aware of the options that are out there. The fact that the vast majority of people have never heard of Noble, or Sennheiser, or Audez is a travesty in my mind. If people are aware of the options and actively choose to not explore them, then that's a different matter, but that's clearly not the case. If Apple could help drive that change, then that's beneficial for everyone involved; and if anyone can do it, it's Apple. Which is why I approached them about the idea, instead of Google, Samsung, or Microsoft for that matter, I have business meetings with these companies regularly, but none of them have the kind of infrastructure to pull it off like Apple can. I don't really care about the money being involved in the effort, my main goal is to make the general public aware of this entire ecosystem of quality gear that we all love. Spread the love, if you will.