Here's the official announcement regarding the Black Friday sale:
"For 72 hours beginning 12:01 am PST on Thursday, November 28th, all Noble IEMs and CIEMs will be 20% off in spirit of Black Friday. If at anytime during the sale you are unsure as to how much time is left, please refer to the timer on our homepage.
As mentioned above, Black Friday will mark the introduction of our universal IEMs. The line-up consists of three, four, five, and six driver configurations. All IEMs come with a small Otterbox carrying case, one Noble cable, 12 pairs of ear tips, two Noble audio bands, and one cleaning tool.
All IEMs will come in a high-gloss black shell with a matte black Noble logo on each faceplate for a subtle and timeless look. All IEMs are estimated to be delivered prior to Christmas contingent on demand.
Vive la révolution!"
In case you missed it, that's really like two good things on one.... first, the universals are available. I mentioned earlier that I had spent some time with a prototype and it was impressive. Now that they are announced, I can say that it was the 6 driver model using a 3D printed shell which was representative of the final design in most ways except for appearance (obviously). It sounded very good to my ears - competitive with my 4C for sure, maybe even better. And as a person with larger ears, the fit seemed much improved over the old Heir universals. Those were too small and the nozzle too short for me to get a great fit. The new Noble universals should be a good fit for most people I'd think, though no universal is truly universal 100% of the time. Based on what I heard of the 6, I think universal users are in for a real treat.
The second thing is the 20% off. That's a big deal imho. Since Wizard has spent time building up his reputation over the past few years, I don't think he feels like competing on price alone at this stage. He always intended Heir to be seen as a premium brand and I'd say he achieved that towards the end there.... and Noble picks up right where Heir left off. As a premium brand, he doesn't shoot to compete with the more affordable stuff like 1964 Ears but rather aims straight for the top - Westone, JH Audio, Ultimate Ears, etc. So frankly this 20% sale is a surprise to me. I don't have any official word here, but I'd be very surprised if there was any other price related promotion anywhere on the horizon. This is probably it for a long time folks - get them at a discount while you can.