If you're happy with what you've got, there's no reason to feel pressured to "upgrade." That upgraditis is a sickness that will devour your wallet. Enjoy what you have for as long as you can. There's always time to blow your hard-earned money on more equipment. But if you're asking what difference a good amp makes, it can make quite a difference in terms of getting all that you paid for. The K701 has more bass in it than you'll hear unamped or off a cheap amp. If you want all the bass it has to offer, a decent amp may be worth the money.
I had fun with my K701 right off an iPod, though I liked natural instrumentation better than electronica. Where the music is already bright, a bass-lite can is going to feel about as out of place as Susan Boyle on a stripper pole. With the right amping, the K701 has the balance to sound great with all kinds of music. There are "better" cans, but you can't beat the value.