That does put you in a tough bind. You clearly place a high degree of emphasis on fidelity and sound quality, which most of us on this site do as well. I would be frustrated to design a great sounding product, one that competes with IEM's at much higher prices, and then suffer lack of sales because it doesn't look "striking enough". It almost does sound like you need to design two lines of products, one for the Chinese domestic (and maybe others) and one for US market (and maybe others). The Celeste has quite a striking design and technology. That has to take a great deal of time to build, and the tolerances must be very very tight. To me it has all the earmarks of a very very high end IEM.