About the price, I seriously don't understand what the problem is. It's completely acceptable, real 24% off of the base price, on a day (that happens once an year) the whole point of which are the heavy discounts. The only problem BGVP has with it, is that it brought too many orders on their doorstep, that they do not have the capacity to produce in a timely manner. I'm sure they do not regret that they had a lot of sales for their product. You say that's a reason you wouldn't buy from that seller. I say, that I would rather support sellers that put an actual discount (giving away basically their entire profit margin, even if it's mainly for increasing the order numbers for their store), than someone who jacks the price 30%, and gives it a 40% discount. That, is the real scummy thing to do. There is no losing side here,accept may the other stores, who tried to play cute as always.