It is a bit louder than the ANC hiss I've heard.
Also if their argument is that the hiss is the same volume as room noise that's an issue. 35db of ambient room noise is far different than 35db of a specific range hiss centimeters from your ear. Yes the hiss is about the same volume as my room/ac, but my ear hears my room as natural. I put on the Mobius, blocks out a lot of sound, then I turn them on and now all the noise is back but instead of being an AC or the road from a distance it's a constant hiss right next to my ear.
If this is the official Audeze answer from all the audio engineers there, I'm done with audeze. They know better