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Val mentioned inking a deal for strategically placed listening stations. I think this will help get the word out. I cringe when I go to Best Buy and see headphone shoppers deciding between Beats and Souls, but I offered my opinion once and it was not well received, so I mind my business and let them learn the hard way.
Hopefully it'll be in places of accessibility, or where people will actually go to shop for headphones.
Guitar Center is a certified retailer for V-MODA products, and they do have listening stations (although the ones near my area don't have a single V-MODA product), but what average consumer goes to Guitar Center to buy headphones?
IF VAL SEES THIS!!!
The other day I went to my local high end audio shop
(Bay Bloor Radio), where I purchased my first set of cans a few years ago - K514 (they were cheap, had a pretty flat response to my ears and sounded great from their amp) but I didn't like them after a few months for many reasons, portability being one, so I went through a many mid-fi IEMs before joining this forum. Well I don't have any, if much experience with headphones, so I decided to check out
THE WALL again the other day, just for fun, and for some VERY enlightening experiences with high end headphones (that I all of a sudden need *HD650*)
Bay Bloor Radio
(in Toronto) has a wall of headphones including three different Beats, a line of Denoons, AKG, Senns, Shures, and an entire row dedicated to Grado. I was a little disappointed there were so few brands that they carried. I was hoping to hear some Beyers or HiFiMans, and was HOPING to hear some
V-Modas, but at least I finally got to hear some Beats out of curiosity, and wow was I unimpressed. A few denons were decent, but the Senns and Grados were excellent. One thing I did notice though, was that they had the beats at the most awkward bottom corner, and they had a sign for one of the Denons calling it the "Bassheads delight" or something, claiming them to be for 'urban ravers' and sounded alright, better than the Beats at least. I wish I remembered the model numbers, but the store was closing in 20 minutes and I was concentrating on a few hp's that I keep hearing about here like the entire Grado row, the Senns and Shures. ANYWAY
I think that Toronto's music scene is pretty large, and I do use the TTC a lot and only once have I seen an M-80, and once I've seen someone with Grados. Everyone else is using Beats, or cheap Sonys. At the same time, Bay Bloor Radio promotes their shop on the radio pretty well. I think the shop would be a great retailer for V-Moda to partner with in Toronto.
Of course having them available in Best Buy or Future Shop would be preferable since it's more consumer based, and less audiophile focused than BBR, but it's an awseome place where Toronto audiophiles DO go to, to demo headphones.