Ok so let's take a look at it. Starting from AK100 and Colorfly C4 and DX100 and it is Japanese version HDP R10, Tera Player, Hifiman 801 and now 901.
When Hifiman annouced the price as 1000 dollar people were like, what the hell, seriously 1000?
I think iriver saw it and thought it is normal to pay over 1k dollars for a dap. Well, I would say, yes if it is worth it, it is okay to pay that money.
What we see, 64gb x 2 microsd which is nice you almost get 200 gb. Dual DAC, fine it is smooth, nice addition. Lowered output impedance to 3. It is a big improvement but people already have their RWAKs at this moment. Size is slightly bigger than AK100 but still remains very pocket friendly and all in solution.
I would say, below 1k, it would be a nice deal but with this price, I am sorry iriver, this is really hard. Even me, mad master student who is ready to burn his wallet for the perfect product, this is too much.
I am in EU region so for me it is 1300 euros. Hifiman 901 will be 1200 euros in here. So I can say AK120 will be the most expensive DAP around for a while I guess. If it was under 1k euros, I would happyly put money aside and wait for it patiently.
Edit: What the hell happened to volume knob? They really did something like this around it?