The DAC chipset is the core component around which everything else is built, of course, but a great DAC chip with relatively weak development and care in the surrounding technologies will be pretty "meh", and an old chip with a great deal of care and engineering in the surrounding components to bring out the best of what the chip can do can sound awesome.
So, while I can certainly agree that talking about the chipset is very important (and fun), I think an equal amount of emphasis, and perhaps a greater amount of enthusiasm, should be around the efforts by the developer to select the best surrounding components, and the engineering efforts to optimize the sound. The same chip sounds completely different in implementation from one manufacturer to another as they focus not only on different sound profiles, but care about different characteristics of sound (like how black the background, what to emphasize on, what power to use, how to implement clean power, what pathways to setup, what architecture, what amps, what connectors, what features to include, how the feature interface will change the sound, how to handle shielding and cooling, etc. etc.)
In that vein, I believe iFi and RME (and according to some reports I've read, the Topping DX7) have proven ("proven" is just my opinion, of course, but one echoed often in the industry), that the components and engineering efforts around the core chipset is what results in great products, despite not using the latest and greatest chipsets.
So I love reading about the chipsets (2 channel vs. 8 channel, processing ability, decoding limits, etc.), but enjoy reading about the surrounding components and engineering efforts just as much, if not more so.