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That has been discussed to DEATH already. Rockbox is not gonna be official. It may be suported in the future however.
Also Fiio never ripped us off with their pricetag. This time it is not just an amp, this time software is needed and more sophisticated electronics. That is why it will cost more.
It does sound like, if a lot of people are going to be using this with something like an iBasso D12 DAC/AMP or similar from the digital out (rather too expensive to use digital out with an iPod), the apparent E7 DAC/AMP inside the X3 will be pretty much going to waste in that scenario. Have i got the wrong end of the stick with this?
The thing about iBasso D12 is that it still uses the same WM8740 as DAC, so don't expect any sudden jump of SQ from analog out to digital out. In theory, you will get the benefit of dual WM8740 on D12 on larger separation, but how noticeable it will be depended on a lot of things. I guess we need to wait till someone try it out first to know.
Regarding the price, I think anything over $100 is pushing it actually. What do they make this for: $20? For all r&d and overhead maybe $50? Everything else is just pure profit, just like with so much in audio gear 80% or more is pure profit over a certain point (which depends on the item).
Serioulsy, I have a friend in the business who makes huge profits by totally over pricing his stuff that people willingly pay for. He laughs all the way to the bank (he's not really a friend because of his low morals actually). I also have stock in several audio companies that do really well even in this economy. Come on people, FiiO or any other company are hardly going broke selling tiny headphones, IEM's, amps, and DAP's for hundreds to thousands. It's not even like making a car that actually does cost a good amount for material and labor and r&d which of course obscene profits are still made on. It cost them a LOT less to make and market and everything else involved with such items. Not so long ago external DACs and IEM's cost a LOT more than they do now...are all the companies who make the newer lower priced stuff (even more so when adjusted for inflation) going broke? No way, they are STILL doing just fine making DAC's that are capable of hi-res, digital, optical, etc. for $200 something that used to cost over $500 5 years ago. Same for IEM's that used to cost $100 to $200 or more for decent ones when you can now buy as good or even better sounding ones than that for $30 to $50 (my RE2's used to cost over $100 a few years ago and they were raved about as bargains for the price, now they are $30 dollars and the company is STILL making a profit off them of course). Or what about headphones like the Beyer 880, 990, Senn 600 and 650 and AKG 701/02? Those have gone down hundreds of dollars in the last few years but are still sold. If they company/seller wasn't making a profit still, they would, uh, not be sold anymore.
Just like with about everything else there is a huge mark up in marketing. The MFSP is a joke only the gullible pay and the street price is much lower to make it look like you are getting a good deal when the manufactor and dealers are still doing very well, even after all overhead costs are paid. Audio and other "high end/luxury" markets are full of profits because people will overpay. Very few are actually fairly priced.
That said, I am happy with my FiiO E5 I paid $10 for (I'm sure they make it for about $2) and I will pay $100 to $150 for this DAP but no more and that is really an unfair price anyway. But it beats iPod prices! lol
Speaking of iPod, no way is FiiO going to break that monopoly. They make up 90% of the DAP market and the only remotely close challenger is Sansa. The rest fight over less than 5% of the remaining market. I wish it wasn't this way, but it is, and either way my Apple stock is doing very well since, once again, people will gladly overpay for iPods, iPads, iWhateverelseyouthinkyouneed.
anyway, I won't debate this as it is off topic and I won't argue with people (I don't have the time nor inclination really), especially if they don't admit what is clearly true (that most audio goods are very overpriced). Many will only just post fallacies and voodoo math (including the manufacturers) to support the high prices and too many will buy them. Having an inside view I know much better, as well as just thinking about it honestly (consumers are there to be ripped off as much as possible .... Snip