Looks cool for iOS users. But being Lightning-terminated, does it mean that the cable incorporates a DAC in the connector? Or does it somehow use some sort of analog output through Lightning? (I'm not sure if this last option is even possible).
Also, I don't see the usual "MFi" (Made for iPhone) certification, so the cable might stop working after upgrades at any time. Beware.
Built-in DAC and amp, an inexpensive one I'd wager since the cable is pretty cheap ($20), good point on the lack of advertising of MFi certification, but for the price I paid, I'm not too concerned about it, but I'd be surprised if they didn't get MFi cert since NewFantasia is a well-known cheap cable company.