Very true, it's not scandalous compared to the market competition in that quality band, but I was thinking more in terms of value. Seen the prices rise a lot these past... hmm, 15 years or so at HF and it's true that today the equipment can sound way better than before. Flagships 15 years ago didn't sound as good as some of the mid-range stuff these days. But even considering that and inflation, there's still the overall notion of value.
Are these new IEMs worth $2.5k? Perhaps. I guess I can take into account that it's Sony, and Sony isn't exactly Rolex in value retention. The MDR-Z1R for example was announced/retails at $2300, but you find it cheaper everywhere. I just checked at Amazon US and it's $1700, which is ~26% below MSRP.
If the IER-Z1R get similar pricing, we're looking at $1850. And expanding from that, if there are interesting price drops like what happened with the MDR-Z1R at Amazon.UK (insane discount to 1500 eur for some time)
then we might end up seeing some IER units land not much higher than a Campfire Audio Vega or Andromeda. So depending on sound quality, discounts and overall presentation, this might be an interesting product.
Still a bit disappointed it didn't follow the big brother in terms of physical design. It's a bit too blingy.