I agree with all of you, but in particular
@audiohobbit has nailed it. Unless your HRTF matches that of a PRIR measured by another user or company, and your physical soundroom matches sufficiently with their studio, a well-measured (by you in your own listening room with your own loudspeakers) will be the best, where "best" means the experience you have listening through your A16 best matches the experience you have listening to your own physical soundroom.
I am a huge fan of 3DSS, and I own the original Omega 65/96 PRIR and happily upgraded to the Omega Pro 96. My posts (my long posts, sorry) around the time of the Pro 96 announcement and my review confirm that. As I said then, the Pro 96 PRIR would be sufficient for me if I had not already done PRIR measurements myself. I still use the Pro 96 PRIR more than half of the time, and counting hybrid PRIRs where I mix Pro 96 virtual speakers with my own measured virtual speakers, at least 75% of the time.
A quick story. My A16 had "new" hardware and so would only run the 2.15 firmware (until 2.17 came out). That meant that I couldn't measure my own HPEQ with the auto process without introducing strong left/right imbalance, and I hated manLOUD. I bought the Omega 65/96 PRIR at that time, and happily it came with a good (for me) HD800s HPEQ, better than the stock HD800 HPEQ. But I well remember the night that I finally decided to measure my own PRIR, despite 2.15 issues, and listening to my 2.15 PRIR + 2.15 HPEQ. What a huge difference! Totally out-of-my-head, my virtual speakers all in the correct position and distance from my head, and the room reverb just right. That night I posted my results here, put the PRIR/HPEQ on the Google Drive, and John from 3DSS promptly called and talked for a long while about the discovery - what turned out to be a microphone gain imbalance in 2.15 (see the 2.17 release notes) had the opposite effect in measured PRIRs and HPEQs, so the error balanced out.
Before you buy any PRIR, be advised that you should (as 3DSS also advises) try out their samples. Because your particular noggin doesn't necessarily have to be "average" but could be extraordinary.
I was reminded last night of how much I like my own physical listening room, all 7.1.2 of it on late-90s Henry Kloss "Cambridge Soundworks" speakers (OK, so I am an audio gourmoo, not a gourmet). I was listening to the new A24 UHD version of Stop Making Sense, but using my physical speakers not the A16. And it was awesome! I quickly found that when using my A16, I veered toward my own PRIR from the Omega Pro 96 for this piece of music. For lots of other music, I far prefer the Omega Pro 96.
I have often wondered what DSP manipulations Smyth intended to offer on their "Exchange" site that would allow you to "personalize" a PRIR you downloaded or purchased there. It's a shame it never worked out.