Even if Oppo gets tons of audiophile press, I personally didn't have the brand on my radar right away. Granted I don't read here as often, as thorough, or as dedicated. But I knew who Audeze was, Audio Technica, Sennheiser, JH Audio, Noble, Westone, Shure, I was hip on Schitt Audio, ETC. Oppo was mentioned but I failed to really see them until I went looking for them. And that's me, I research often when I'm in the mood. My mass market friend Rob who buys Beats has no chance. My first real indication was a glowing PM-3 review from Trusted Reviews online. And they had to mention it in another review before I found the main review. YouTube reviews on the HA-2 are few and far inbetween.
I am producing a video and audio podcast for later on in the year, I'd love to feature Oppo in the first episode. It will be on geek culture, tech, games, movies, TV, comics, ETC. The Head-Fi guys already know, however I think more people like me and Rob need Oppo on their radar. In my humble opinion, they could easily entice more people looking for a step up in headphone gear.