Actually, once you get to know us a little better, you'll find that we don't care too much about "limiting the sales of our products." I can't count the times I've told someone to buy better headphones before purchasing any of our products, or recommended Asgard over Lyr, or told someone that the amp they want to buy won't serve their chosen headphones well, or weighed the pros and cons of getting one amp over another for a range of headphones.
You'll also note we never really speculate on possible perceived sonic differences (we consider that to be a reviewer's realm--and your realm.) Anything we say is a "hard sell." That's for used-car dealers, not audio products. We're not going to tell you you'll be seeing god and our amps will change your life. Because everyone hears differently. What we hear isn't necessarily what you hear. Preferences vary. Systems vary. So we keep our mouths shut, and let you make your own decisions.
And finally, you'll also notice we don't talk crap about other products. Ever. In public or private. It pisses off a ton of people, who want to hear why the Asgard will absolutely annihilate the Arglebargle XZ-1. Again, that's for reviewers. We consider that also to be part of the "hard sell," and therefore anathema to us.
Back to Mjolnir, though: it really is our first "universal" headphone amp, as much as any amp can be universal. It has tons of voltage output for high-impedance headphones, it has tons of current capability for low-impedance headphones, it is really amazingly quiet (like 10dB less noise than Asgard), so it's totally suitable for high-sensitivity phones, while it also has a ton of power for, say, HE-6s. The one tiny, baby, little catch: everything has to be balanced. Yeah, I know.
Bottom line: we don't operate like most other organizations. We don't do the hard sell. We assume you're intelligent, and can make your own choices. We say what we do and do what we say, without tearing others down. We're not a bunch of MBAs and lawyers, looking for every weasel-word we can pack into a product description. We build our products efficiently and price them based on what they cost to make, not based on what we think we can sell them for.
And yes, it really is that simple.