Hi guys, tried them today, out of my NW-HD3
It is priced at 729 Singapore dollars here, which is roughly 530 US dollars.
Well, first, the looks. I'm not a big fan of the looks.. man do they look cheap and so shiny. But not classy shiny... it's more like a tin can shiny. I don't know how ATH come up with this design, IMO ES7 is still the best looking as it fits perfectly as a whole.
This design looks very cheap and not on par with the price. Well but again what does in the head-fi world? We had Grados, lol. They look rugged and strong, though- they feel sturdy, and from certain angles the connection between the drivers and the headband look DT48-ish, if you know what I mean- that mechanical, simple German look.
These are slightly bigger in circumference compared to the predecessors, but they still rest on the ears. The pads are of different material- not as nice as the ESW9 and 10 lambskin pads. But not as cheap as ES7s as well.
Now on to the sound. Well, I'm not impressed at all. I think it sounds really coloured with that usual honky ATH midrange, and a tad boomy bass. But take this with a grain of salt, as I am used to my HD600 sound sig now. My ES7 barely has time on my head recently. So yeah.
I thought ES10 sounds so weird, hence I compared it to ESW10 which is also there in the store- and yes, my ears notice the honky, closed feel straightaway as well as the ATH colour, so I can again say that my ears had been attuned to the HD600.
Within context though,
I think ESW10jpn sounds a bit better than ES10 because the former isn't as boomy and exhibit smoother midrange throughout. ES10 really sounds.. bitter.. and very closed in. The aluminium chamber doesn't really help I guess. The bass is boomy, but doesn't have a good slam- ES7 is much more PRAT-ty and fun. ES10 exhibited that Ultrasone-esque awkward feel if you know what I mean (sorry for Ultrasonistas).
Therefore, to conclude, I think neither ES10 nor ESW10jpn is a good value for money. Really. I don't know what AT is thinking- maybe they intend to continue grabbing on the ESW10jpn market on that price point? But at least the woody one is limited and it looks beautiful. I don't know about the ES10, but if it's not a limited run I really think it's such a waste. IMO the best value of the bunch is still ES7, and for the more refined taste/comfort/wood, ESW9, but that's about it.
I apologize if my impression is blurry and doesn't really help much, I am too saturated (or desaturated?) by my HD600 at that time and the store is quite noisy as well, though I managed to sit for roughly half an hour. I listened to my usual Led Zeppelin/ Rolling Stones stuff.
Do ask me questions if you want to.
Nathan