Is it bad I like the colour scheme of the Q701 white better than the K701 white? If I do ever get the 701s, it'd probably be the Q701 white. I love fluorescent green as well, but there's excessive. That's only if the price ever drops on these. Else I might settle for the lesser K701.
I'm under no illusions about the price and sound quality. I just like the look better. I still laugh when I see the Apple store says they sound great with the iPod, or they have deep bass.
I feel it's more akin to shirts. Sure there are cheaper unbranded clothes equal in material, design and fit. But there are also a tad more expensive clothes with a special logo or design. Are they the same shirt? Yes, and they do the exact same job. It's just that one is branded, while the other is relatively unknown.
Not the greatest example, but it'll do for now.