I'm going to put it in the most fundamental terms I can think of.
There's nothing morally wrong with AKG using a celebrity endorsement
There's nothing morally wrong with AKG not using money to fund new improved flagships
There's nothing morally wrong with AKG charging more money for a Q701 than the K701
BUT......
There is something morally wrong with AKG taking a headphone which has been around for over 5 years, having a celebrity endorse the product by re-colorizing it and attaching their name, but publishing an interview which states flat out, the celebrity was involved in the design of the sound. It is wrong because the headphones have been around and purchasable for years without the celebrity endorsement and therefore, this lie, this false claim, is evidence of market-trickery.
In the case of Beats, which I'm pretty sure Dr Dre did not personally have a handle in designing sound-wise, at least they were unavailable to the public prior to his endorsement. If Beats wants to extend the truth a little and say that Dr Dre personally had a handle in the development of the headphone's sound, I'm okay with that....it's like a celebrity endorsed fragrance, I doubt Britney Spears develops any of the scents of her products, but she endorses them for the $$$$. And that's business, that's healthy business, because if the product has any merit at all, it will become exposed and purchased because of the public's allegiance to that celebrity.
Taking an already made product and lying to the layman is essentially as if Calvin Klein were to take their "Eternity" Fragrance, repackage it with George Clooney endorsing it, and then publishing a statement that George Clooney was involved in developing the scent. Mind you, no one really cares about 30 dollar colognes, and no one would get as bitter as I and others have. But I guarantee you if this were to happen to a company more frequently in the spotlight, they'd already be recalling the product or at least issuing an apology for the falsities they used in the advertisement. You can't just take a Toyota Corolla, put a celebrity racecar driver in the commercial, call it something else without changing anything but the color, and charge almost double the price, while inferring that the celebrity helped invent the engine to the car. It can't happen without public opinion being tainted and it doesn't happen often, and when it does happen.......the public makes a stink about it and the company's reputation takes a long time to recover. In the case of AKG, they're not a "public company" like Toyota or McDonalds or Apple etc....so it's not going to happen, but I still think it's pretty darn crappy.