No worries for Dunu ... It'll sell. That's just reality nowadays in headfi and has always been in HiFi. If you want the best you have to pay. And I mean PAY, because nothing gets overlooked more by we audiophiles than the law of diminishing returns. This piece of gear is not about price performance ratio. The value in this case is in knowing you have the best, the first, or the newest. Consumer vs hobbyist psychology.