[1] I just find it hard to see them saying something they do not believe in to potentially offend a certain group if they did not believe in it themselves. It is not like they have not been around long enough to know that non believers would be extremely resistant to hear that. Not only that, non believers would then be supporting a company giving false information if they bought their headphones.
[2] I hope you see what I'm trying to get at and I hope this brings interesting productive discussion.
1. From a business survival/success perspective, what's better: "Potentially offend a [small] certain group, that they did not believe in themselves" and sell a product that's quick, easy and cheap to make, store and transport but has a huge profit margin or be completely honest and not sell such a product?
Also it's not just "hard to see them saying" this marketing BS, it's very hard! It's not just Abyss saying this sort of thing but companies like Audioquest, Chord, Monster and countless others. Is there really a global cable conspiracy going back decades, that no one has ever stopped? I for one do not subscribe to all the ridiculous conspiracy theories out there. However, the objective facts/measurements speak for themselves, or rather they do, if/when you can find them. And, it's not really a conspiracy, it's not like all the manufacturers had a secret meeting and agreed to deceive the whole world. A company started selling/marketing ridiculously expensive "audiophile" cables that made no actual audible difference, made an easy profit and another company noticed and decided to get a bit of that action themselves and then another did, and as the market grew, so did the number of companies trying to get a piece of that extremely tasty pie. So although it's not really an actual global conspiracy, it's effectively the same as one. So why hasn't it been stopped? Simply because there's not enough people complaining about the scam and it's not serious enough, unlike with say falsely advertised drugs, it doesn't kill or seriously harm anyone. They are occasionally acted against, for example Chord were found guilty of falsely advertising a cable by the ASA (Advertising Standards Authority) but there is no fine or other punitive cost or consequence, the advert simply had to be removed and Chord were not even required to tell anyone they'd be found guilty. All they did was put out the same advert again, with slightly different wording that implied better fidelity rather than making the direct claim.
2. We do get audiophile trolls/shills here sometimes but untill we're pretty sure you are one, we'll take your posts at face value, that you're just trying to make sense of the information you've come across.
Then cables can impact the sound.
Sure, they can impact the sound. In some rare and very specific circumstances they can even "impact the sound" enough to be audible but in virtually all cases the fidelity is affected at such a low level that it can't even be reproduced by speakers or headphones, so doesn't "impact the sound" .
[1] I don't really believe in cables impacting SQ but I still buy them because they look better than generic black cords. Need me some bling bling, baby.
[2] Actually I've nearly convinced myself that power cables do make a subtle difference but it's not something I would bet money on in a double blind test.
1. I don't have any problem with that and I don't think anyone else here does either. Spending considerably more on bling, say brand name and/or appearance, is fine. However, the vast majority of audiophiles who buy expensive cables aren't just doing it for the bling, they think/believe they're also getting an actual audio improvement that's audible. They've been scammed and are deluded!
2. Wise move, it would be bad enough to waste money on an audiophile power cable and worse still to waste even more on loosing a bet!
G