Exactly..
Eventually shouldn't it all boil down to common sense and rationale?
I mean I take myself for example. I by no mean consider myself above the average consumer. I'm very conscientious on what I buy and how much I pay for. And trust me that I am an average at best when it comes to that department. However, I am also very picky. And the more I pay, the higher expectation I have. When I paid $70.00 retail for the Sony MDRV500.00 and then held them and heard them, I was very un-happy. If I'd paid $25.00 I would've been more content. But I still would not have kept them. Then, when I paid $49 - $69 for the XB500's, I was very happy. Why? Because they held their promise to the letter. I know some people that won't even justify paying that much on headphones and would stick with their stock mp3/ipod i-buds or other in ear phones that come with it. That's fine since they're not willing to shell out more for better sound. However, once I realized what $69 could get me, I started exploring more. And I think that the general consumer behaves this way as-well. I mean, if you're already investing more than what you have. And let's face it, at the stock point, you're pretty much investing 100% of whatever amount you're willing to allow yourself. Whether it's $70, $100, $200 or $500 And unless you're rich and money is of no issue to you (which I believe majority of us here are not) every $ you spend, and especially once you go over the $100 mark (retail wise) is very important to you, is it not? This is why I say that companies like Monster with their beats, Bose with their QC's and on ears.. and to lesser extent, the Entry to mid level Sony headphones and Sennheisies are great leadway higher end headphones like Beyer, AT, Shure, Grado, AKG, KRK, Ultrasone and others.. Once I got the XB500, it literally took me under a month to go through Pioneers, Panasonic, JVC and all other commercial brands at that retail price-tag. And you know what, the XB still blew them out of the water in terms of Sound vs Price vs What the headphone promises to deliver. But then.. I came across Shure.. the SRH240's which were about $10 more.. and then the 440 which were about $40 more.. and you know what, people and the headphone bar pros attested that the Sony V6 and/7 are just as good as the Shure 440's, yet the 440's are cheaper and actually have slight edge of precision.
So guess which one I ended with to this day? And all this in what, a span of a month or so? And during that time, not only have I tested so many headphones, I did extensive 1 to 1 with Solos, Studios and Pros..Bose and Skullcandy. So whether this sounds bad or not, at that time, at $250 - $500 at best-buy/apple store those were the reference to compare to other phones.. so imagine what I would say when I did a 1 to 1 XB500 to the Pros which come very close to what they do at 1/5 of the price. Or that 440's compared to Studios do better at 1/3 of the price.. But again... if I had nothing to compare them to... Where is the point of reference?
As I said, there is good with the bad.... Now, monster just needs to shape up, conduct more field research and get out a lineup that appeals to both the mass consumers and the hi-fi community.