This is the first thing come to my mind when I read the story, but I feel reluctant to comment on other brand, so I wait until someone speak my mind.
While we are still waiting for more update, I would like to share a quick update from HK.
https://www.facebook.com/effectaudi...68292027235/10156560498312236/?type=3&theater
Effect Audio will be making an appearance in the upcoming HK High End AV Show, that is 10-12 August, so this is current.
https://www.facebook.com/crystalsou...655039227374/1890354014357462/?type=3&theater
This is coming from Effect Audio's Hong Kong distributor, it's in Chinese, but Google Translation of the chinese content happens to be quite accurate with the exception of missing out the US$ currency information:
So if no one is making any serious mistake, the new IEM from Effect Audio will be priced between US$7,500 to US$8,000. These are very interesting development in the industry, let's wait and see if the market is really "taking off".