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Originally Posted by bcpk /img/forum/go_quote.gif
Do FiiO intend to beat the NuForce Icon Mobile with this?
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It is not their goal to beat anyone. In a sense FiiO is not even in the same market as many other portable amp makers here. I think it is fair to say many amp makers here have designed their product with a more audiophiles-oriented approach, which is understandable since audiophiles is traditionally the main user group of portable amp. However, FiiO is more dedicated to general-consumer-based market which is where the strength of the company lies. They are not trying to compete with other amp makers with a higher end product, but focus on bring the best-bang-of-bucks deals to the low end of the market toward the mass. Kind of like a gateway-drug for those who like to try out portable amp yet have a restriction of budget.
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Originally Posted by epithetless /img/forum/go_quote.gif
Interesting new pics. I wonder how you set up things like bass level and gain without any buttons dedicated to them...I'm guessing that's where the "menu" button comes into play, at which point the volume buttons double as selection toggles?
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Yes, via the menu. There are many features built into the E7 and it is not easy to have dedicated buttons on all of them, so a micro-processor is used to control them digitally (well, there is already a micro-process built-in at the first place, they just program it with more functions).
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Originally Posted by hurryup /img/forum/go_quote.gif
Fiio worries too much about aesthetics. The important thing is sound quality and whether or not it will eat competitors. Also, another thing, by releasing the E7 so late (January) they will have missed the holiday season.
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It is not about aesthetics at all, but delay on the chipset shipment from Texas Instrument (the PCM2706. FiiO already have the new Wolfson chip in place). FYI, the chipset was ordered about 4 months ago, but TI was not able to keep their shipping schedule as they were forced to shut down one of their main factory in U.S. early this year due to poor economy. Also, FiiO is making a very large number of E7 in the first batch, the kind of number where you can't source the chip quickly from any other place but the manufacturer (or suffer a severe price hike from 2nd or 3rd hand dealers). FiiO is actually more than ready to manufacture the E7 now, but what can you do if there is no chip you can solder to? Thus they are spending the extra time at hand to further improve the E7 design.
In case you are wondering why FiiO didn't start the E7 project early: The 4 months before the E7 project, they are doing the E1; The 4 months before the E1, they are doing the S5 and S9 portable speaker; The 4 months before that, they are trying to keep up the demand of E5.