OK... Thanks for the giving us the information on why it came to be called what it was. I do have on question though, how does a bump in the low end lead to a V-shaped signature if you didn't touch the high end? Sorry, all this talk about low end (I know why you'd want it though ) is only half the explanation to the V-shape. I can see how the balanced creates 1/2 of the V, but what about the high end?
Sub-bass is always fun to have, and in my mind, a needed part of the audio spectrum for accurate reproduction. So I'm with everyone here
IIRC, the treble part of the bump is to compensate for the lack of natural amplifying factor of the outer ears. The outer ears structure naturally amplifies certain range of frequency and that's lost in earphone, so in order to perceive flat, the lower treble must be have the bump. Can't remember where the source is, but I recall this is from hearing aid research in the past. In fact, the bass bump is partially concluded from heading aid research as well.