I do not know if you have heard but this latest line up of Empire Ears wasn't really well received amongst the Singaporean community. Probably it's because that we are spoilt with a good handful of stores where we can TRY extensively rather than blind purchasing based on over positive reviews/posts/impressions or hype.
Well, that could be a factor. But in my experience of a few CanJams, there are people who go there who are just focused on over-ear headphones.
Or are looking for a great tube amp. Or who stroll past the stall of a good brand because they are unfamiliar with that brand, or have only really heard of their flagship models and feel it's something out of their price range.
I ignored the Empire Ears stand for some of those reasons on my first couple of CanJams. Then I stopped by on a whim to listen to the Zeus last summer at London CanJam, and was warmly welcomed by @Jack Vang and I told him, from my heart, that I felt it was the best IEM I'd ever heard.
My personal opinion, compared with various other IEM's including TOTL, YMMV etc.
My only criticism of it was that I thought for certain genres of music, I'd probably prefer something with more low end presence. As such, I'm very excited to try or review several of their new IEM's if I ever get the chance.
In a roundabout kind of way, what I'm trying to say is that a lack of hype is not necessarily an indicator of a lack of quality; equally, a great deal of hype doesn't guarantee it either.
I'd conclude by adding that I think in most cases, 'hype' is not intentional or designed to mislead.
We're mostly all here because we love music, and when we listen to our music on something new that puts that huge grin on our faces or makes our jaw drop, it's only natural to want to share that joy, especially with a community of like-minded people as we have here. And even in a formal review with sober reflection, if that joy is genuine and deserved (at least as far as the individual is concerned), then this is going to hopefully come across.
Whilst I will read these in the knowledge that my view may be different and I should make every effort to try for myself before buying, I personally love reading such joyful impressions because it's a snapshot of someone with the same passion as me, experiencing that same delight that we're all seeking