The Socialist Nerd
100+ Head-Fier
What really bothers me is sportsman such as England's best current striker, Harry Kane, continue to enjoy huge sponsorship deals with Beats. They have zero individuality or personality. They drive blinged up Range Rovers and Bentley (née VW) Continentals, live in mock Tudor palaces and listen to rap and R&B on der Beats.
Even when they are given headphones like those HD25 addidas editions at the Olympics they would not be seen dead donning any thing but Beats.. sad
.. Rant over, sorry.
I appreciate the feedback. We all live in the era of brand mythology and hyper-capitalism which is a world caught up in human emotions being codified by a bunch of iPhone emojis. In fact, someone else said it better than I did here:
“I think that cars today are almost the exact equivalent of the great Gothic cathedrals; I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.”
― Roland Barthes, Mythologies
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