Kelvs
New Head-Fier
- Joined
- Jan 17, 2011
- Posts
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Advertising and fashion. There is nothing more to it. Style over quality is what most people seek for.
Style over quality is what most people seek for.
Quote:Quote:Not really, the point here is not about spending a lot of money for headphones , it's about getting the best headphones for the money you spend.
hmm...the fat cat does have a point....though to many, some of us might need to take a lesson from this as well
It was more a criticism of the diminishing returns in the land of audiophilia.
Like many people have said before, Monster, Bose and Skullcandy spend lots of money on marketing. While more reputable brands like Sennheiser, Beyerdynamic, Denon, etc. spend their money on research and development.
According to this thread: CES Days 2 and 3: Skullcandy. That's right...Skullcandy. - Head-Fi.org Community
Skullcandy is aware of Head-Fi and is starting to target us.
DIscussion?
Being so passive IMO is also a sign of a lack of passion if you have the funds to do the marketing. It might not be so, but that's how it seems in my mind.
I think, "why do people become musicians,designers and chefs?" Many of them really want to show the world their passion and what they made. If you don't advertise, it just doesn't seem like you care to let the public experience what you experience.
What helped Monster succeed IMO, is that DR.DRE seemed very passionate. It seems like Dr.Dre really wants you to enjoy every detail of his music that he spent so much work on and they executed the marketing well to portray that idea.
Now I'm still confused why good headphone companies don't do it. Are the CEOs just not that into it? Is their focus on something else? Creating the best sound for the people that deserve it?
Quote:Quote:Why do real headphone companies suck so bad at marketing? I think that's the real question here. It truly doesn't take a genius to be a good marketer.
Generally speaking there is a pattern that people, and thus the companies they run are either focused on substance or they are focused on image/branding/marketing. I think it is hard for people to do both. Often when someone is focused on substance, it feels dishonest and manipulative to sell it because after investing so much in the substance of their product, they feel it should sell itself. Part of advertising these days is stretching the truth and you're not really selling the substance of the product, you're selling a lifestyle (Quincy Jones, Dr Dre are all strategies to attach lifestyle and image to a product whose substance has nothing to do with that lifestyle). So when there isn't really much to a product, such as in Monster's case, it's easier for them to do this because they have nothing invested in the real quality of the product.
I think a company like Audeze would feel very dishonest if they got endorsements or different stylish color schemes, etc because in their eyes the LCD-2 is about nothing but the best sound they could produce.
That's what comes to mind for me. I've had a heck of a time trying to sell myself in my business for the same reason.
Being so passive IMO is also a sign of a lack of passion if you have the funds to do the marketing. It might not be so, but that's how it seems in my mind.
I think, "why do people become musicians,designers and chefs?" Many of them really want to show the world their passion and what they made. If you don't advertise, it just doesn't seem like you care to let the public experience what you experience.
What helped Monster succeed IMO, is that DR.DRE seemed very passionate. It seems like Dr.Dre really wants you to enjoy every detail of his music that he spent so much work on and they executed the marketing well to portray that idea.
Now I'm still confused why good headphone companies don't do it. Are the CEOs just not that into it? Is their focus on something else? Creating the best sound for the people that deserve it?
Quote:Quote:Why do real headphone companies suck so bad at marketing? I think that's the real question here. It truly doesn't take a genius to be a good marketer.
Generally speaking there is a pattern that people, and thus the companies they run are either focused on substance or they are focused on image/branding/marketing. I think it is hard for people to do both. Often when someone is focused on substance, it feels dishonest and manipulative to sell it because after investing so much in the substance of their product, they feel it should sell itself. Part of advertising these days is stretching the truth and you're not really selling the substance of the product, you're selling a lifestyle (Quincy Jones, Dr Dre are all strategies to attach lifestyle and image to a product whose substance has nothing to do with that lifestyle). So when there isn't really much to a product, such as in Monster's case, it's easier for them to do this because they have nothing invested in the real quality of the product.
I think a company like Audeze would feel very dishonest if they got endorsements or different stylish color schemes, etc because in their eyes the LCD-2 is about nothing but the best sound they could produce.
That's what comes to mind for me. I've had a heck of a time trying to sell myself in my business for the same reason.
They're a fashion fad and status symbol; not headphones.