They make some of the best headphones out there. Pushing the envelope on weight and bildquality.I really wonder how many of the people crap posting here have bothered to read the Offering Details (Form C) provided? I am NOT trying to convince anyone to invest in DCA, but there is a whole lot of uninformed unfair hot takes here.This is a risky speculative investment. It is all spelled out here:
https://d19j0qt0x55bap.cloudfront.n...s/offering_details/Dan_Clark_Form_C_Final.pdf
They have already raised their minimum, one day in. Many small private companies raise money directly these days on Republic, StartEngine, etc. Shark Tank is primarily about entertainment and the people who go on end up giving up a significant amount of equity. I've only watched a couple of times, but the people I saw did not have established companies. For most small businesses, getting on a reality TV show to raise capitol it is not a realistic option. Not to mention, there are thousands of small businesses that raise money each year, but only a few dozen Shark Tank contestants.
The liquidity of purchased shares is no different from any other small non-public company. Small companies do not usually pay dividends. Instead, they are expected to reinvest for growth. If you think you will need to sell your shares within the next couple of years, this is not the right type of investment for you.
The valuation, like all valuations, is a subjective estimate. All the financials are provided, so you can do your own calculation and chose not to invest. (I also think the valuation is too high, but it is not totally unrealistic given their high margins on B2C sales.)
All of that information is provided as part of the Offering Details. I included the link above. If you do not know how to read a financial statement (and most people do not, so no shame it that), you should not invest in DCA or any other privately held company. With public companies, you can read what analysts think, but with companies like this, the burden is on you.
What benefit are you expecting? What you get, is ownership of the company. If you think DCA has a good shot at growing, you invest to eventually make money. If you don't think DCA has a bright future, don't invest, of course. Either way, you need to have a long view of the investment. This is not the place to invest for quick returns.
DCA was born from the headphone community and produces great products. I would think that people would at least want to be kind to them, even if they don't want to invest.
I have my difficultys beliveing those who are craping on Dans parade here are true fans of this hobby.
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