beemerm635
100+ Head-Fier
Audiosanctuary looks like a pretty damn legit store. I just saw some pictures of it in google images, it looks like a really big enterprise. Not to mention the overwhelming good reviews at the top of the google search results. I have faith that I put my money in good hands.
Looks like they used to be known as custom cables.
http://www.head-fi.org/t/815471/custom-cable-evolves-into-audio-sanctuary