Well said and spot on. I can’t do Reddit at all as a leisure time scroll for the “culture” there and cringe when Google returns search results containing a Reddit thread to one of my queries.
I believe if the argument made against this particular company/release/price point is being made by anyone other than an owner who’s items value is taking a hit in the secondary market then they 100% are just as you mentioned a Reddit/tiktok outrage type. Now if someone does have the “previous” models from said mfgrs and is afraid it’s going to hurt their typical buy/enjoy/resell while it’s still a hyped item and recoup most of your outlay then that’s understandable but it’s not the companies fault at all, it’s the markets. I spent some time recently on hypebeast looking for a certain shoe release and was reminded of how horrible social media marketing really is for us.
Everyone's an activist these days. I'm not a communist-- I believe 100% in the free market. If a company wants to make a $50,000 IEM they can go right ahead...and if someone wants to buy it, then power to them. If they enjoy their $50,000 IEM, then great. If that same company releases another, slightly different variant, two weeks later for $60,000 and the same people buy it, even more power to them. None of this will have any bearing whatsoever on my own ability to enjoy and find utmost fulfillment in this hobby within the budget I have set for myself. To complain repeatedly about stuff I have no control over that doesn't affect me in the slightest seems like...self-righteous whining. I think brands like UM are transparent about what they do: they appeal to a certain market and folks in that market continue to purchase and love their products. I have way more of an issue with shady influencers and youtube promoters who pretend to be in it for the community but in reality are only concerned with image and entirely in the service of their own narcissism and the bottom line of whoever is sponsoring them.
This is the last bit I'm going to spout re: pricing of "flagships" and whatnot, since the discussion's gotten a bit heated (and circular), but I cannot stress this bit enough:
Nobody.
Owes anyone.
Anything.
That includes companies, reviewers, etc (and to clarify this point, no, I don't follow whoever HBB is so I really have no idea on him as a person--I'm speaking in a very general sense). No one "cheated" anyone, no one ever said "you HAVE to buy this", advised you purchase gear as an investment (which objectively speaking is a bad investment, given we all know how fast this stuff depreciates), etc.
Astell & Kern drops a new "flagship" player at a minimum of once a year if not sooner, each one promising to sound better than the last and each one oftentimes more expensive. I have learned by now that this is a trend with them. Some people are going to enjoy that they constantly have a new thing, just like Apple does--and that's ok! I am obviously not their target demographic, because I do not enjoy feeling as if my player is outdated every ~8 months--and that's ok too. Could I buy better sounding Sony gear if Sony dropped a new player more often? I mean...maybe. But given the myriad of necessities I'm already dropping money on (daycare, medical bills,
Comic-Con), I'm not really interested in pursuing such a thing.
For anyone concerned that the high-end audio market is going the way of designer handbags and other luxury goods, please rest assured:
it absolutely is. This isn't new. People balked at Audeze's prices a decade ago when they charged more for
bubinga wood earcups that had virtually nothing to do with the sound, but they felt nice and they looked cool and the company saw a way to make more money making them. I own a pair, still.
I think some of the general upset is probably not least due to the fact that cost of living has gone up in so many places that I imagine many of us have less "fun money" to throw around that ever, although that could be my projecting. At the same time, it seems plenty of hardcore people who make more than I do in a fiscal year
can afford such indulgences and again--cool. It's no skin off my or anyone else's nose.
To put it another way: I own one high-end Seiko and zero Rolexes. Why? Because online I can shop around, find the best deal, then simply hit "order now" and feel like I'm getting the best bang for my buck. With Rolex, I have to go to a store, quantify my interest, and basically prove I'm willing to go the extra mile for the privilege of giving them my hard-earned money. Do I have interest in supporting such practices? Absolutely not. But I also don't join Rolex owners forums and try to convince the same individuals who have been buying their stuff for years about how they need to
wake up and see the light and stop drinking the Kool-Aid. They're not in my income bracket, they're likely
not going to change their behavior, and none of their Rolexes have affected the "value", sentimental or otherwise, of my Seiko, and vice versa.
What I keep seeing among the most vocal is this general lashing out at "companies" as if they're one anomalous entity against "pricing in general", as if that isn't all over the board too. If you think a price is ridiculous:
don't buy it. It's the approach that's worked for me with collectibles companies that keep jacking their prices, and while I think it's unfortunate, given that literally none of this stuff is a necessity and there are
always lower-cost alternatives I guess I'm just struggling to see what the big deal is. It's all very silly, but it shouldn't make people so actively
angry.