'How the artist intended' is a SCAM! Don't fall for it!
If Jay-Z uses a pair of $80,000 PMC Reference Monitors in his home studio to create his music, because he is a billionaire and he can, would you want to invest the same amount of money in the exact same setup to listen to his music just because 'that's what the artist uses'? Suggestion - you shouldn't!
99% of the time the artists/producers/engineers work towards and pray that their mixes translate well to $20 pair average earphones because that's what most of the people in the world use to listen to music.
If your mixes sound great on cheap crap products, they will definitely sound great on well tuned products. This is the kind of mentality most pros run with. Otherwise, everything the artists, producers or audio engineers use are '
tools of the trade', stuff we need to make stuff happen! Sure some of us use high end monitors from brands like ADAM, Dynaudio, Genelec, ATC, Focal, etc and some still use the trusty old Yamaha NS10s either as their main monitors or to cross-reference, even top mixing engineers like Chris Lord Alge. Most of us also have a pair of small crappy $50-100 speakers on our studio tables to cross-check our mixes on.
With that said, I'd like to add and clarify is that it's not all random and there is a lot of testing and calibration that goes on behind the scenes in the Pro-World (crazy amounts) - studio construction, room treatment, monitor placement and calibration, sub-woofer calibration, overall calibration after everything is setup, sometimes THX and Dolby certifications after it all - everything is extremely well set up and calibrated! I'm talking about the proper professional scene, not amateurs with a pair of speakers trying to mix their sister's album. But you know, even some of those kids producing their music in their bedroom studios go on to win Grammys because all you really need is talent to make stuff happen with what you have and you can always hire proper professionals for what you don't. #BillieEilish #Finneas. Even though Billie Eilish's first record was recorded in the drawing room of their parent's house, it was then mixed by Rob Kinelski in his pro studio and then mastered by John Greenham at Clearlight Mastering. But yeah, you don't really need a million dollar studio to make music anymore!
GOOD STUFF does help us do our jobs better and quicker because time is money and that is why you'll see professionals investing good amount of money in the good stuff! Good monitors are generally tuned flatter, cleaner, have higher resolution and sound better but even after all that money on gear, a lot of us still use $300 software like Sonarworks Reference to remove the last bit of room colouration to have everything sounding perfect. Oh and the good stuff doesn't need to be gut punching expensive! Near Field monitors like Genelic 8010As are nothing compared to how much far-field ATCs, BMCs or Ocean Way monitors cost or even compared to TOTL IEMs here like the Aroma Jewel and Oriolus Trailli.
Another thing, it is actually much easier to mix on Near Field monitors and Far Field monitors are primarily used for cross referencing and in fact
mainly to blow the artist's mind with the sheer amount of volume when they're first invited into the studio to listen to the final mix. That way they are impressed right off the bat and don't ask for a zillion mix changes and corrections! True story, not kidding!
It's the well informed, knowledgable artists that request using Near Fields first and then cross reference on Far Fields to see how the mix will work at louder volumes and on bigger speakers. Most times in case of top leading artists, it's the artist who has the last say on the final mix, not the producer or the audio engineer. Producers and engineers are hired hands brought on the project to help the artists deliver his art. But you should remember that it's the artist's art and he is the main money maker for all the personnel involved!
Now coming to us as listeners - Songs are mixed and mastered to translate well on a multitude of setups and you don't need that exact same gear the production team used in order to hear the music how the artist intended his song to sound! Producers and mixing engineers cross-reference the mix on a multitude of setups just to make sure what they send to the mastering engineer is already great. Then the mastering engineer has world class EARS and setup to know what to do to make stuff translate well right off the bat.
That's what mastering is - it's the last stage of production where the primary task is to make sure the mix translates well to most setups and hit industry standard loudness levels. Just FYI, most of the top Mastering engineers master 2-3 albums in a day while the top Mixing engineers mix a song in a day or two.
As a listener, you can choose to use flat speakers, maybe add in a nice sub-woofer and calibrate them to play all FR regions evenly = which is what FLAT technically is. If you like coloured speakers that enhance bass and treble, sure, go for it! If one likes neutrally tuned IEMs/headphones to versions of well established target curves like Etymotic DF or Harman, great! Or if you like coloured IEMs/headphones that presents songs with a larger than life presentation, like you're listening to them in a concert arena, maybe even the Royal Albert Hall (lol!), that's great too!
Why not have all of them for different moods!
In the end, it's all good if you like what you're hearing! Who cares what the artist, producer or audio engineer uses! 99% of the times we can't even find out what they use and most of the artists probably just use Airpods to listen to music most of the time anyway.
Here's another attempt to clear some misconceptions -
- A song with a well done mix & master will translate well to most well-tuned products - neutral or slightly coloured, considering the product is well tuned and well balanced without straying too far away into wonky category.
- A well tuned transducer will play all genres well! Equally well or not is a subjective preference based on what you want out of your transducer; some like more bass, some less pinna gain while others more treble.
- A 'Reference' tuned product does not equal bright and devoid of bass. That is Beyerdynamic's definition of Reference for some of their products and it is absolutely wrong! Lol!
- Reference tuning primarily indicates a good neutral balance but mostly means that the product was tuned using a 'reference target curve', whatever that target curve may be - an in-house reference target curve or one of the popular ones like DF, FF or Harman. What all brands claiming their products to be 'Reference' should do is state the target curve they used to tune their product and show how cleanly their products follow it or not. It's the job of the listener to be well informed, know what the target curve is and how it sounds - as it can help give one an educated idea of how something will sound before they can get their hands on it.
- Reference does not mean boring or life less. Actually it's supposed to be the other way around, quite 'life-like', especially if they're emulating 'well tuned speakers in a great room' kind of tuning! Whether you like more colour on top of that or not is where preferences kick in.
- Coloured and reference tunings both can be a lot of fun! I get goosebumps when I hear a song in a well done reference IEM sounding like it sounds on my speakers. I love the overall accuracy, especially the accurate tonal presentation of the instruments. But I also love when some IEMs give me the illusion of standing in a big concert arena and the bass making my heart pound to beat of the kick drum.
- It really depends on one's preferences what one likes and enjoys. It's the preferences that are subjective and a well-tuned product will at least float one team's boat, if not all universally!
But then 'well-tuned product' can be a subjective term too! One man's well-tuned perfection can be another man's CRAP, as we've seen several times here. Lol!
So, at the end of it all, when the 'artist himself checked his song's mixes and in fact listens to all music on a pair of Airpods Pros', do we really need to invest a ton in IEMs, Headphones, DAPs and Desktop Gear? In that case, it would actually save us a ton of money! Just get Airpods like your favourite artists!
Or should we let the artist do what they like, we do what we like but hold the companies using these weird marketing gimmicks to sell their product accountable?